With the finalization of their merger expected early next month, CBS has begun offering streaming channels on Viacom’s free-to-viewers ad-supported Pluto TV.
CBS acting CEO Joe Ianniello announced the move during CBS’s Q3 earnings call Monday.
Ianniello described it as a “win-win” that gives CBS channels additive, “top-of-the-funnel” distribution. Pluto TV already carries the CBSN news service.
Some CBS broadcast channels became accessible early today, including ET Live, on Channel 120; CBS News, on New York’s Channel 237; and CBS News on Los Angeles Channel 238, reports Cord Cutters News.
Ianniello confirmed reports that CBS has acquired multi-year English-language rights to UEFA Champions
League games, and will stream games on CBS All Access, as well as air some on CBS broadcast channels and the CBSSN cable network—noting that the addition of “marquee” sports should
reduce churn for All Access.
He also reported that September was All Access’s third-best month to date in terms of new subscriber additions, driven in part by new original content, including “Why Women Kill.” All Access launched 60 months ago.
When the All Access gains (which he did not specify) are added to a 4% year-over-year overall gain in subscribers for CBS and Showtime, CBS is “growing subs,” and now has 60 million across D2C, MVPD and virtual MVPD platforms, he said.
The company didn’t report total current subscribers for the All Access and Showtime OTT subscription streaming services, but said that revenue for the services was up 39% in Q3 versus the year-ago quarter.
CBS also confirmed that it is projecting 25 million combined subscribers for the two services by 2022.