The feature was built using Apple’s ARKit. “Animate Objects” takes a humorous approach to bringing everyday objects to life through the artwork of New Yorker cartoonist Liana Finck.
The collection includes the thoughts of more than 30 objects, including strawberries, street signs and bagels. In one example published on the site, a bunch of bananas appear with a thought bubble appearing above it reading: “Ring! Ring!... But I kid.”
" 'Animate Objects' is only the latest development in a series of innovative interactive projects The New Yorker has produced,” Monica Racic, The New Yorker’s director of production and multimedia, told Publisher’s Daily.
“With each feature, we demonstrate creative ways to apply new technology that is an extension of the great storytelling tradition for which the magazine is known. In this case, we're using augmented reality to bring the wry and hyper-aware sensibility of our cartoonist, Liana Finck, into your everyday world in a delightful way."
The objects are each backed by sound, with many supplemented by audio voiced by comedians Erik Bergstrom, Karen Chee, Ziwe Fumudoh, Rachel Pegram, Gary Richardson, Blythe Roberson, Colin Stokes and Zach Zimmerman.
Racic describes the app has having a “scavenger-hunt quality to it” that depends on the user's environment.
When a user uncovers an object, it can be shared on social media under the hashtag #AnimateObjects.