• by Steve McClellan  @mp_mcclellan, December 5, 2019

Golf equipment maker TaylorMade Golf has selected Innocean USA as its media planning and buying AOR after a formal review. 

Bob Maggiore, TaylorMade Golf Chief Marketing Officer, stated “The approach they take in generating key business and consumer insights and activating through data made them very attractive to us, and we look forward to seeing this work come to fruition.”

Innocean’s first media plan for its new client will activate starting January 2020. The agency will manage existing media buys through the end of the year.