Hyundai recently collaborated with three California universities to host the Fill It Forward Challenge, which asked students and faculty to opt for reusable instead of plastic water bottles.
Santa Clara University won over Pepperdine University and Loyola Marymount University with 60,022 water bottle refills.
Hyundai recognized the achievement this week, presenting a $100,000 grant to Santa Clara University’s Office of Sustainability at an award ceremony on campus.
Together, the three universities saved over 790 pounds of plastic, reduced over 3,950 pounds of waste, saved 75,069 kWH of power (enough to power approximately 7 homes for a year), and reduced 57,948 pounds of emissions (equivalent to the emissions released by four passenger vehicles).
Students and faculty members received branded water bottles and university-specific tags, connecting them to the Cupanion Fill It Forwardapp. Each time participants refilled and scanned their water bottles, Cupanion gave clean water to someone in need and water-based projects around the world got funding.
The Drive the Future: A Hyundai Experience activations were managed by Hyundai AOR Innocean USA.
The efforts helped spread awareness about water sustainability and directly contributed to a cause that makes the world a cleaner place, says Erik Thomas, senior group manager, experiential marketing, Hyundai Motor America.