• by Larissa Faw , December 12, 2019

The Minnesota Lottery is introducing the festive, but annoying Dwight as the face for this season's holiday campaign. The character, inspired by those loopy “white elephant” gifts, provides gift recommendations, which naturally include scratch-offs. Viewers are also encouraged to call 1-866-DWIGHTY to hear more holiday-themed guidance, like providing a list of words that rhyme with mistletoe.

The campaign, developed with Periscope, runs across TV, online, and social media as well as via the gas station TV network.