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ASA Upholds Gender Stereotyping Bans

  • Campaign, Wednesday, January 8, 2020 9:39 AM
The ASA has upheld complaints against gender stereotyping for the second time, Campaign reveals. The most notable ad that has been banned was for PeoplePerHour, which pictured a woman with copy suggesting she could be the boss and let someone on their site do the SEO work for her. Complainants said the ad was patronising over a female boss's tech knowledge.

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