RAM: Blogosphere Search Goes Mainstream

As counterintuitive as this might sound, blog search isn't just about searching blogs anymore. Major media outlets -- notably and -- have made deals to leverage blog search into their own content, allowing their readers to go directly from their stories to blog posts that link to and comment on those same stories.,, and have each recently announced partnerships with blog search engine Technorati to use the engine's algorithm to scour the blogosphere for posts linking to their stories, allowing their readers easy access to bloggers' commentary. apparently started the trend in early July, with following suit later that month. announced the links in early September.

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