As counterintuitive as this might sound, blog search isn't just about searching blogs anymore. Major media outlets -- notably Newsweek.com and WashingtonPost.com -- have made deals to leverage blog
search into their own content, allowing their readers to go directly from their stories to blog posts that link to and comment on those same stories. WashingtonPost.com, Newsweek.com, and Salon.com
have each recently announced partnerships with blog search engine Technorati to use the engine's algorithm to scour the blogosphere for posts linking to their stories, allowing their readers easy
access to bloggers' commentary. Salon.com apparently started the trend in early July, with Newsweek.com following suit later that month. WashingtonPost.com announced the links in early September.