A new premium quarterly from Rachael Ray hits newsstands this week. Rachael Ray In Season, available nationwide, reimagines Ray’s long-running publication Rachael Ray Every Dayas a high-quality, collectible magazine with upgraded paper and photography.
Meredith Corp., which publishes Rachael Ray In Season, announced last fall that Rachael Ray Every Day would drop from its 10-time-a-year frequency to the quarterly model.
“This new format delivers richer, more seasonal, more of-the-moment content that’s personal in every way. It’s designed to be more of a keepsake and a collector’s item,” stated Ray.
She added the new issue features contributions from her “inner circle,” including Mary Giuliana, David Burka, Neil Patrick Harris and Rita Jammet.
New advertisers in the inaugural issue include Kraft, Perdue and Wonderful Pistachios, among others.
Rachael Ray In Season also includes a slate of new content.
EIC Lauren Iannotti stated: “Our readers told us they’re not looking to try 100 new recipes every month. In Rachael Ray In Season, we’re boiling it down to the true must-makes and giving our readers an experience they’ll want to stretch out and spend time with, rather than race through. We’ll have even more Rachael throughout the magazine, and a fresh, immersive feel.”
Features include “Rach’s Sunday Dinner,” which includes an in-depth cooking plan, “3-Minute Meal,” offering techniques that allow cooks to create great food quickly, a column dedicated to weeknight cooking ideas focused on in-season ingredients called “What’s Fresh” and news and trends section “The Dish,” inspired by Ray’s personal recommendations and more.
Rachael Ray In Season is the latest in a string of premium quarterly lifestyle magazines to come from Meredith.
Coastal Living and Cooking Light adopted this model over the past year or so, then each introduced a subscription model in late 2019. Last week, Drew and Jonathan Scott launched their new lifestyle quarterly Reveal with the publisher.
“We’re bullish about the quarterly subscription/newsstand model,” Doug Olson, president of Meredith Magazines, told Publishers Daily, around Reveal’s launch. “Producing high-quality content in a premium package is what our customers want and they’re willing to pay for it. This is a solid business for Meredith.”
Rachael Ray In Season is not yet available via subscription, but can be purchased online and on newsstands for $9.99 an issue.