Technology seems to perplex and stress out
even the tech experts.
Some of the stresses include troubleshooting devices that worked just a day earlier, Wi-Fi connectivity and helping others with their tech issues, according to a new
study.
The study comprised a survey, conducted by Asurion, of 1,400 CES attendees who work in the tech industry.
Here are the activities that CES attendees said stress them out the
most:
- 39% --Troubleshooting tech that worked perfectly yesterday
- 27% -- Security
- 27% -- Setting up a device
- 23% -- Privacy
- 20% -- Helping others
with their tech
- 19% -- Managing or connecting multiple devices
- 19% -- Wi-Fi connectivity
- 18% -- Paying for personal data storage
- 17% -- Learning a new operating
system
- 17% -- Choosing which brand to purchase
It’s not just tech activities that challenge these tech professionals, but actual devices as well.
More
than a quarter (26%) are stressed out by phones, 23% by smart home security systems, 19% by Bluetooth printers and 17% by smart TVs.
Lots of new tech is coming, but marketers need to be aware
that there’s a gap between the introduction of new technology and the actual adoption.