Study Finds Consumers Want To Know Brands' Political Stances

In the latest indication that brand marketers may no longer want to remain neutral about politics, a new study finds "knowing the social, environmental and political stances of companies" they do business with, is important to most consumers.

The finding, part of Horowitz Research's just released "State of Consumer ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications