NYC Real estate platform StreetEasy has appointed Preacher lead advertising agency following a competitive pitch.
The company’s 2019 ad campaign, “There’s Only One City” was created by Brooklyn-based, Lightening Orchard. Earlier StreetEasy worked with Interesting Development. Neither participated in the review.
Preacher is developing a new campaign set to launch mid-February comprised of subway, billboard, taxi and additional out-of-home executions across all five boroughs. The work will run throughout August.
Media will be handled in-house.
“We were looking for an agency with renewed passion, innovative thinking and a fresh perspective on the NYC apartment searcher,” said Amory Wooden, senior director of marketing, StreetEasy. “Ironically, we found that team in Austin.”