Read any good privacy policies lately?
Wednesday's MediaPost Forecast 2020 took a look at those lengthy, dense privacy policies, what they meant, how they work, and pretty much agreed with Alison Pepper, SVP, Government Relations at the 4As (center), who said, "Short of writing a policy in haiku, who's gonna read it?"
Android user Elliott Siebers, an Associate with Frankfurt Kurnit Klein & Selz PC (right), said the apps on his phone offer selections for geo-targeting that let the consumer choose "all the time, only when I'm using the app or deny it altogether." He finds such choice at those moments more valuable than a "lengthy, legally dense document."
She suggests a hybrid approach, regulation that would bar companies from using information gleaned via tracking for college admissions, employment decisions, insurance rate decision. "Baseline privacy legislation addresses those harms."