Hearst’s auto media arm, Hearst Autos, is launching a luxury, enthusiast lifestyle print magazine called R&T, complementing Road & Track.
Mike Guy, founder and former editor-in-chief of The Drive, has been appointed editorial director of R&T. Guy has also worked at Maxim, Details and Rolling Stone.
The flagship Road & Track will remain under the direction of editor-in-chief Travis Okulski and publisher-Chief Revenue Officer Felix DiFilippo,. It will continue to publish 10 times per year.
DiFilippo will also oversee all advertising and marketing efforts of R&T.
The new publication will include content on travel, food, wine and luxury goods, with features about the automotive lifestyle. R&T will be printed on high-quality, oversized paper stock to showcase photography and long-form features. Each issue will be themed.
The premiere issue focuses on “Motorsports” and will coincide with the Indy 500. It will be available on May 26 in specific stores and newsstands, as well as sent to 50,000 select Road & Track subscribers.
R&T will publish summer, fall and winter issues in 2020. Subscriptions to the magazine will be offered starting next year.
Road & Track, an over 60-year-old brand that covers car culture and automotive news, recently expanded into the experiential space, with road-rally vacations and STEM-based children’s products, noted Hearst Autos CEO Matt Sanchez.
“A luxury magazine that goes beyond cars to explore the entire automotive lifestyle was the next logical step in expanding and deepening our connection with our audience,” he stated.
This month, the company debuted a subscription box and magazine geared to kids called R&T Crew.
Hearst Autos, which launched in 2016, rebranded last summer to combine the scale of Hearst with Jumpstart data, alongside the brand recognition of Car and Driver, Road & Track and their ad media offerings.