Smash Hit: Partners + Napier Wins Burger Account

Smashburger has selected Partners + Napier as creative and media agency of record following a competitive review.

Smashburger has been working with creative agencies on a project basis, and handling media in-house. This is the first time the burger chain has consolidated media and creative at one shop.

The agency has considerable food-related ad expertise which contributed to the win. Clients include CoreLife Eatery, Marlow’s Tavern, Instant Pot, Robert Mondavi Winery, Pyrex and Saputo Dairy Foods.

A new Smashburger integrated brand campaign will launch next month. The chain has more than 300 locations nationwide.




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