Smashburger has selected Partners + Napier as creative and media agency of record following a competitive review.
Smashburger has been working with creative agencies
on a project basis, and handling media in-house. This is the first time the burger chain has consolidated media and creative at one shop.
The agency has considerable food-related ad expertise
which contributed to the win. Clients include CoreLife Eatery, Marlow’s Tavern, Instant Pot, Robert Mondavi Winery, Pyrex and Saputo Dairy Foods.
A new Smashburger integrated brand
campaign will launch next month. The chain has more than 300 locations nationwide.