Those growth rates, which are derived from two separate reports -- one released today on consumer spending and one released late last year on advertising and marketing spending -- nonetheless show consumers now outspend the ad industry by a margin of nearly three to two, which reflects the continued shift from ad-supported to consumer-supported models for media.
Global per capita spending on media hit $337.22 in 2019, an increase of 3.5% from 2018.
In the U.S., the trend line of consumer spending growth is even more pronounced, with per capital spending reaching $1,334.34 in 2018, an increase of 1.5% from 2017. PQ Media did not release U.S. estimates for 2019.
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That's an interesting comparison -- consumer spending on media vs. ad spend -- that's relevant for publishers and streaming media companies, among others.