Sending platform Sendoso has raised $40 million in Series B funding, bringing the total amount raised to date to $54.1 million, the firm announced this week.
The round was led by Oak HC/FT. Also participating were returning investors Craft Ventures, Signia Venture Partners, Storm Ventures, Struck Capital, and Stage 2 Capital, and new investors Felicis Ventures and Prologis.
Sendoso will use the financing for continued product development, team growth and market expansion.
Oak HC/FT’s Allen Miller and Sendoso COO Michelle Palleschi will join the Sendoso board of directors. Joining as a board observer is Grace Chou of Felicis Ventures.
Since its founding in 2015, Sendoso’s mission has been to “create a sending platform to help businesses rise above digital noise and build meaningful connections,” states Kris Rudeegraap, co-founder and CEO of Sendoso.
The company offers account-based, and customer experience programs, helping firms with direct mail, gift-giving and other marketing.
The firm contends that B2B marketers are faced with increasing challenges to engaging buyers via email and other traditional channels.