Seeing Stars: MDC Shops Form A 'Constellation'
- by Steve McClellan @mp_mcclellan, February 11, 2020
MDC Partners has formed another agency group comprised of five agencies including creative shops 72andSunny, CPB, digital agency Instrument, brand strategy and design agency Red Scout and content creator Hecho Studios.
The new unit, referred to as “the constellation,” will be overseen by an operating council with leaders from the participating agencies.
The agencies will retain their branding while collaborating on growth opportunities and client service.
In recent months MDC has formed two “multi-agency” networks led by Anomaly and Doner.
