Digital Ad Impression Quality Dips In Q4
- by Joe Mandese @mp_joemandese, February 25, 2020
After trending downward throughout 2019, so-called "problematic" ad impressions spiked again in the fourth quarter, according to the latest edition of Confiant's Demand Quality Report.
The spike likely mirrors historic seasonal trends, as demand generally spikes in the fourth quarter of the media-buying calendar year, putting pressure on both …
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