Following the announced departure of Randy Freer last month, Hulu has named its chief marketing officer Kelly Campbell to president of the Disney-owned streaming video platform.
As CMO she headed up subscriber growth, brand, content and business-to-business marketing, research and viewer experience.
In early February, Disney said Hulu grew to 30.4 million U.S. subscribers -- 27.2 million subscribers from Hulu’s video on demand service, and 3.2 million subscribers for the Hulu+Live TV, its pay digital service of TV networks.
Freer was chief executive officer of Hulu from October 2017 until January 2020.
Campbell has been at Hulu since July 2017, coming over from Google where she worked for 12 years in senior level marketing positions at Google Ads and Google Cloud. She will report to Kevin Mayer, chairman of direct-to-consumer and international at Walt Disney.
Freer departure came after Disney bought out half of 21st Century Fox businesses. Fox, Disney and Comcast each owned a one-third interest in Hulu. After the Fox deal, Disney also agreed to buy out Comcast’s interest in Hulu.
Since the launch of Disney+ in early November, Hulu has been incorporated into Disney direct to consumer (D2C) businesses, where as an option Disney offered up a package of streaming services -- Disney+, Hulu (video on demand service) and ESPN+ -- for $12.99 a month.
Hulu posted a $693 million operating loss in the fourth quarter 2019.
For all of 2019, Hulu took in $670 million in advertising -- and $1.27 billion in subscription fees -- according to Walt Disney’s yearly 10K filing for 2019.