• by Larissa Faw , March 4, 2020

Havas Group is combining four of its digital agencies under one umbrella practice to offer clients end-to-end services.

The newly named BETC Fullsix combines digital agencies ekino, MFG Labs, BETC Digital and Fullsix, and a pitch that these shops have complementary services that when bundled in a single go-to-market offering will create an improved value proposition.   

Ekino brings the tech expertise, MFG Labs’ delivers data insights, Fullsix offers customer experience and BETC Digital’s focuses on creativity.

According to the company, clients will benefit from a single point of entry, capable of orchestrating collaboration between all the experts concerned, to create innovative user experiences.

“We believe that the great brands of tomorrow are those capable of withstanding digital indifferentiation,” said Olivier Vigneaux, co-president of BETC Fullsix. “This will call not only for sophisticated data skills and great technological agility, but also the courage to stand up for ideas that are both powerful and different.”

The unit will be led by Vigneaux, who also serves as CEO, BETC Digital, along with Malo Gaudry, CEO of ekino and president of Fullsix. Together they will manage a structure bringing together over 600 specialists, including engineers, data scientists creatives and consultants.