Fashion Magazine Editors In Self-Quarantine Over Coronavirus

A number of fashion magazine editors fresh from the runways of Milan Fashion Week back in February are currently self-quarantining.

There have been at least 3,000 reported cases of coronavirus in Italy, with over 100 deaths, according to The Guardian, making the country one of the hardest hit in Europe.

About 30 executives from magazine brands including Elle, InStyle and Harper’s Bazaar are working from home, according to the New York Post.

Top editors at Elle, Marie Claire and InStyle — Nina Garcia, Aya Kanai and Laura Brown, respectively — are all working from home after returning from Europe. So is Carol Smith, the publisher of Harper’s Bazaar, Elle and Marie Claire.

The editors are expected back at their desks on Monday — 14 days after Milan Fashion Week.

Publishers based in the U.S. are suggesting staffers work from home for two weeks following travel to countries affected by the coronavirus, including Hearst Magazines, Dow Jones, Penske Media and Meredith Corp.

Symptoms of the coronavirus (COVID-19) can appear within 14 days after exposure.

Publishers are also launching pop-up products to cover the spread of the coronavirus.

USA Today launched the “Coronavirus Watch” newsletter on Monday, using the same model as its "Hurricane Watch" emergency sends.

The weekday newsletter provides up-to-date information about the coronavirus, as well as curates the top stories from USA Today on the illness. The newsletter’s subscriber list is nearly at 50,000, according to a spokesperson, with open rates consistently above 50%.

It is one of the fastest-growing and engaged newsletters in recent years at USA Today.

The newsletter comes from the publisher's national news desk, written by breaking news reporter Grace Hauck.

Quartz, The New York Times, BuzzFeed News, The Wall Street Journal and The Washington Post have also created topic-specific newsletters on the coronavirus.

Live coverage pages are featured most of these publishers' sites, as well as on the sites of Reuters, The Guardian and Adweek, among others.

CNN released a podcast called “Coronavirus: Fact vs Fiction,” with chief medical correspondent Dr. Sanjay Gupta discussing coronavirus-related news.


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