African Americans More Likely Than General Population To Use Smartphones
- by March 9, 2020
African Americans are more likely than the general population to use smartphones, making mobile devices the most important way for advertisers to reach black audience groups through digital media.
African Americans are 3% more likely than average to have a smartphone, while ownership of tablets, laptops and desktop computers lags …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
