Majority Of Ad Execs Expect To Utilize AI For Versioning Or Strategy, Not Creating Ads
- by Joe Mandese @mp_joemandese, March 9, 2020
While only half of ad executives have explicit plans to utilize artificial intelligencein their advertising, only a third ever see it playing a role in creating original ads.
That's the finding of interviews with more than 300 ad executives conducted by Advertiser Perceptions in January. Thirty-eight percent said they …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
