'Food & Wine' Enhances Print Magazine, Reports Double-Digit Ad Revenue Growth

Food & Wine is experiencing growth across its brand with a newly enhanced print product, recently added contributors and upticks in circulation and print advertising revenue growth.

With the release of its April 2020 California Wine print issue, Food & Wine introduces upgraded paper stock and a larger trim size. Meredith Corp, Food & Wine’s parent company, has introduced similar upgrades to other print magazines over the past few months, including Travel + Leisure and Health.

advertisement

advertisement

"Our team is thrilled about the improved paper and trim size because it creates an even more elegant showcase for our storytelling and photography and it underscores our commitment to the power of print,” Hunter Lewis, Food & Wine EIC, stated.

“As our audience continues to grow on every platform, from print and digital to social media, video and events, we'll continue to serve them the best content — including trusted recipes, travel and wine coverage, daily news and insights in the culinary world, videos from our F&W Cooks series, and F&W Pro stories that foster meaningful conversations within the restaurant industry."

April also brings the first appearance by Food & Wine editorial contributor Kwame Onwuachi, who will appear in the new long-form video series Tasting Home. The first episode was shot with Onwuachi in Trinidad & Tobago. A corresponding article will appear in the magazine’s May travel issue. Onwuachi is executive chef at Kith/Kin and author of the memoir "Notes from a Young Black Chef."

Accompanying these enhancements to Food & Wine’s editorial arm are increases in the brand’s print audience, circulation and digital footprint, in addition to an increase in print ad revenue.

Food & Wine reports an 11% year-over-year uptick among its print audience, which numbers 8 million, while total circulation grew 2% year-over-year to 956,538. Single-copy sales have also risen by 2%.

The brand’s audience footprint across print, digital and social increased by 8% to 29 million, with reading time increased by 13% year-over-year, according to 2018 and 2019 data from AAM and GfK MRI.

Food & Wine attracted new advertisers in 2020, including Ford, LG Signature Series, Silversea Cruises, Sub Zero, St. Regis and Raymond James. It reports print ad revenue increased 18% year-over-year between January and April of this year and 2019.

Next story loading loading..