Merkle RMG (Response Management Group), part of Dentsu Aegis Network’s data and precision marketing agency Merkle has promoted Bill Sayre to CEO. The role is new and previously Sayre was president.
Merkle RMG focuses on the nonprofit, government, and commercial sectors. Sayre, based in Hagerstown, MD, reports to Merkle Chairman and CEO David Williams.
Under his leadership as president, Sayre is credited with helping the company to grow to more than 640 employees with a portfolio of more than 200 clients. Revenues have more than tripled under his watch.