Ernest Riba has been appointed Chief Strategy Officer of Wunderman Thompson Latam.
Riba will be focused on strengthening the relationship between creative and business growth through the portfolio of strategic skills of the company. Based in Mexico City, he will report directly to Juan Pablo Jurado, CEO of Wunderman Thompson Latam.
Riba is joining WT after two years heading the creative agency HOY/Havas as managing director. Prior, he served as head of strategy and innovation at Wunderman Argentina consolidating leadership and developing new capabilities, such as the creation of WIP, the agency’s R&D studio.
Throughout his career, he has worked with brands such as Coca-Cola, Netflix, Peugeot and Movistar in Spain and Latin America.