In a survey conducted March 16-17 by CivicScience, 67% of
U.S. adults (18 and over) said that they had not, in the past two weeks, subscribed to any new streaming video services due
to the coronavirus. However, 9% said that they had subscribed to new streamers, and 5% said they hadn't, but planned to do so soon.
Nearly a fifth of the 2,045 sample,
which was weighted to reflect U.S. Census Bureau data for adults, said they don't use streaming services.
Which services are benefiting most?While Netflix and
Disney+ have seen relatively stagnant subscription numbers over the past several weeks, CivicScience’s ongoing tracking reported a rise in subscriptions to Hulu and Amazon Prime
Video:
Hulu with ads costs $5.99 per month; Hulu with no ads costs $11.99. Hulu + Live TV costs $54.99 with ads and $60.99 ad-free. Amazon Prime Video is part of the
Prime membership ($119 per year or $12.99 per month) or costs $8.99 per month as a standalone service.