Risk 'Exposure' Soars For Major Media's 2020 Ad Outlooks
- by Joe Mandese @mp_joemandese, March 26, 2020
The equities research team at UBS has updated their 2020 media company risk "exposure" heat map, downgrading the outlook for America's biggest suppliers based largely on lower national advertising estimates for the duration of the year due to the impact of the COVID-19 pandemic.
The revisions increase Disney's advertising risk …
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