70% Of Ad Execs Have Already Changed First Half Ad Spending, 25% For The Second Half
- by Joe Mandese @mp_joemandese, March 27, 2020
The impact of the pandemic and its social and economic toll has been immediate and pronounced for most advertisers, with 70% already adjusting or pausing their ad spending plans through June, according to findings of a survey of nearly 400 ad executives -- both advertisers and agencies -- conducted by …
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