Data Consumers Are Willing To Share With Brands, Pre-Pandemic
- by Joe Mandese @mp_joemandese, March 30, 2020
Trust has always been a fundamental part of the relationship between consumers and any brand, or brand proposition, but never more so than today. When GroupM fielded a global study benchmarking consumer trust in digital marketing last summer it could not have anticipated the state of mind most consumers would …
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