How Retail Brands Have Been Disrupted, How eCommerce Can Help

Like most brand marketing categories, the effect of the COVID-19 pandemic on retail store traffic has been quick and profound, and new report from IPG Mediabrands Reprise unit, makes a case for how eCommerce planning can help manage it for brands dependent on the category.

While initial consumer response to …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications