Havas Chicago Group has added three senior executives to the agency’s leadership team.
Former Facebook executive Liz Roche joins the Group’s data-focused digital shop Havas Helia as managing director. The agency has also appointed Dan Baldino and Marianna Ruiz as managing director and group creative director, respectively.
Roche will lead the data-driven strategies, CRM strategy and implementation, loyalty program management and marketing technology consulting for the Chicago group’s clients. She will report to Michael Kaushansky, president of Havas Helia and chief data officer of Havas in the U.S. Roche joins from Facebook, where she worked in Global Marketing Solutions and managed and grew the company’s largest CPG retail portfolio.
Prior to Havas, Baldino founded marketing consultant Youtility. Earlier he was a senior vice president at Leo Burnett International in Chicago and London, where he worked with clients including Kellogg, Harrah’s and Nintendo.
Ruiz boomerangs back to Havas Chicago as group creative director, after serving in a senior creative leadership role at FCB Global. In her new role, Ruiz will work on the agency’s Moen and Mizkan (Bertolli and Ragu Pasta Sauce) accounts.