Digital Media Faces Greatest Risk From Near-Term Pandemic Ad Cuts
- by Joe Mandese @mp_joemandese, April 7, 2020
While much of the trade press coverage and a fair amount of industry discussion has been on the impact the pandemic will have on TV advertising, a survey of 40 big ad executives conducted as part of an annual survey by the equities research team at UBS indicates digital media, …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
