TV Audiences Continue To Normalize, Entertainment Rises As News Dips
- by Joe Mandese @mp_joemandese, April 8, 2020
TV audience patterns continued to normalize heading into April, with general entertainment programming continuing its ascent, while cable news' spike begins subsiding, according to UBS' ongoing tracking of Nielsen data.
"Traditional TV
viewership showed signs of stabilization for the week of April 5 with P2+ PUT (persons using television) growing …
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