TV Audiences Continue To Normalize, Entertainment Rises As News Dips

TV audience patterns continued to normalize heading into April, with general entertainment programming continuing its ascent, while cable news' spike begins subsiding, according to UBS' ongoing tracking of Nielsen data.

"Traditional TV viewership showed signs of stabilization for the week of April 5 with P2+ PUT (persons using television) growing ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications