Americans Deem Pandemic Advertising Appropriate, Looking For Good Deals
- by Joe Mandese @mp_joemandese, April 14, 2020
Three-quarters of American adults believe it is appropriate for brands to advertise during the COVID-19 pandemic, and mainly, they're just looking for good deals.
Those are the top U.S. findings of a multi-nation study conduced recently by Epsilon-Conversant and CJ Affiliate.
The study, "Consumer Sentiment During COVID-19," also …
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