Empty Store Shelves May Lead Shoppers To Try New Household Brands

  • by April 17, 2020

Household brands have an opportunity to convert shoppers into long-term customers as elevated buying activity during the coronavirus pandemic leaves supermarket shelves empty of their favorite brands, a study suggests.

After going through a period of panic-buying in mid-March that drove a 35% jump in purchases from pre-pandemic levels, consumers …

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