Empty Store Shelves May Lead Shoppers To Try New Household Brands
- by April 17, 2020
Household brands have an opportunity to convert shoppers into long-term customers as elevated buying activity during the coronavirus pandemic leaves supermarket shelves empty of their favorite brands, a study suggests.
After going through a period of panic-buying in mid-March that drove a 35% jump in purchases from pre-pandemic levels, consumers …
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