Empty Store Shelves May Lead Shoppers To Try New Household Brands

Household brands have an opportunity to convert shoppers into long-term customers as elevated buying activity during the coronavirus pandemic leaves supermarket shelves empty of their favorite brands, a study suggests.

After going through a period of panic-buying in mid-March that drove a 35% jump in purchases from pre-pandemic levels, consumers …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications