With Adland’s internship season and recruitment ecosystem in disarray due to the pandemic, some plucky students from the University of Texas at Austin are throwing caution to the wind and hanging out their own agency shingle.
Appropriately enough, they are calling the new shop Class of 2020. It is positioned as an agency “For Gen Z by Gen Z” that will offer research, planning, creative, branding/design, PR and experiential services.
The founders include alumni from the Texas Creative program and fellows from the Multicultural Advertising Internship Program (MAIP) created by the American Association of Advertising Agencies (4As). Their past work ranges from consumer brands, B2B clients, nonprofits and entertainment.
“Our agency is the result of a pandemic,” said Vanessa Zielinski, of Class of 2020. “We don’t want to worry about our future because we’re ready for anything. If an opportunity isn’t going to present itself, we’re going to create it.”
With that kind of can-do attitude, these young men and women will be running up against GSD&M in pitches in no time.
Break a leg, Class of 2020!