Healthcare marketing group W2O has appointed Bryan Specht group president, transformation, consumer activation and marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital capabilities, designed to accelerate its transformation to a digital healthcare firm.
The company has made five acquisitions in the past seven months, including a deal for social media analytics shop Symplur last month.
Specht most recently served as a key architect in the creation of ICF Next, a global consulting agency built by combining 10 different marketing, engagement and digital businesses. After working as Chief Growth and Innovation Officer, he left the company in January, exploring a range of opportunities before deciding to join the W20 team.
Before ICF, Specht was president of Olson.