Healthcare marketing group W2O has appointed Bryan Specht group
president, transformation, consumer activation and marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital
capabilities, designed to accelerate its transformation to a digital healthcare firm.
The company has made five acquisitions in the past seven months, including a deal for social media
analytics shop Symplur last month.
Specht most recently served as a key architect in the creation of ICF Next, a global consulting agency built by combining 10 different marketing, engagement
and digital businesses. After working as Chief Growth and Innovation Officer, he left the company in January, exploring a range of opportunities before deciding to join the W20 team.
Before ICF, Specht was president of Olson.
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