• by Larissa Faw , May 4, 2020

Healthcare marketing group W2O has appointed Bryan Specht group president, transformation, consumer activation and marketing. In this role, he will expand W2O’s healthcare offering to include additional consumer-focused, tech-enabled and digital capabilities, designed to accelerate its transformation to a digital healthcare firm. 

The company has made five acquisitions in the past seven months, including a deal for social media analytics shop Symplur last month.

Specht most recently served as a key architect in the creation of ICF Next, a global consulting agency built by combining 10 different marketing, engagement and digital businesses. After working as Chief Growth and Innovation Officer, he left the company in January, exploring a range of opportunities before deciding to join the W20 team. 

Before ICF, Specht was president of Olson.