Maven is set to launch a new video channel featuring single subject clips in partnership with Jim Cramer’s Cramer Digital.
Cramer is founder of Maven-owned financial brand TheStreet.
TheStreet-branded channel, which lives on StreetLightning.io, features free, quick-hit 90-second videos focused on news, markets and trends in stocks, economic policy and industry sectors. The show is hosted by Cramer, his investment team and other journalists from TheStreet.
Ahead of the launch, the team plans to update the Street Lightning platform 10 times per day.
An “Ask Cramer” element, which includes other Street editors, is available for TheStreet/Action Alerts Plus members. They can ask questions related to investment advice and the platform’s videos.
The channel will broadcast Cramer’s May 14conference call free to keep investors informed during the COVID-19 pandemic and to kick off the Street Lightning’s launch. During the call, registered viewers can submit questions for Cramer.
Maven CEO James Heckman stated: “TheStreet’s Street Lightning gives everyone an opportunity to benefit from Jim’s market-changing advice, instantly — and now for members, there’s a new opportunity to engage directly, as part of ‘Ask Cramer’.”
According to TheStreet, the brand has seen a 35% increase in monthly visitors since joining Maven. Its subscription sign-ups have nearly doubled on a monthly basis.