Commentary
When You're A Death Star, They Let You Grab Them By The Puss
- by Joe Mandese @mp_joemandese, May 13, 2020
If I were going to cast someone to portray a villain working behind the scenes on a secret weapon to fight the Resistance in order to keep an evil empire in power, I would pick "Trump Pence 2020" Campaign Manager Brad Parscale. But ironically, Parscale has already cast himself in that role, acknowledging as much in a tweet late last week.
"For nearly three years, we have been building a juggernaut campaign (Death Star)," Parscale wrote in a tweet that included an animated GIF of the Galactic Empire's Death Star from the "Star Wars" film series.
"It is firing on all cylinders," he continued. "Data, digital, TV, political, surrogates, coalitions, etc."
Why Parscale would go out of his way to wrap the reelection campaign around such a nefarious, evil metaphor, I don't know, but given that he's supposed to be a master of political messaging, maybe he was just being transparent.
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It's also a bizarre contrast, given that the opposition to the campaign has literally labeled itself "The Resistance," so in true Hollywood fashion, it comes down to a battle of good vs. evil. I guess.
But it's even more bizarro that he chose to utilize a death metaphor at a time when the team he is working hard to reelect has become so closely associated with mortality amid a pandemic that has already claimed 83,115 Americans (at presstime), and is projected to take many more.
Remarkably, Parscale doubled down on the association, personally modeling prototypes of some new "Trump Pence 2020" campaign merch on Twitter: COVID-19 face masks.
There was no indication on how much the campaign store will charge for the masks, but a typical MAGA hat retails for $35.
As creepy as Parscale looks in the mask, I can't help imagining legions of MAGA supporters chanting "build the morgue, build the morgue," oops, sorry, the chorus sounded a little muffled through their commemorative edition face masks. But you get the point.
Parscale modeling soon-to-be-merchandised reelection campaign masks on Twitter (below).
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
If you disagree with the mast by Parscale, then why not create your own for your favorite political party candidate? The American way of like is based on competition. The Yankees verses the Boston Red Soxes. The Dallas Cowboys verses New York Giants. So on in competition expamples.
The point here is simple. You are great at complaining about the Trump base but here is you change to raise above and to do something other than whinning? Create your own mask and raise money for a candiate you feel better about.