Around the Net

NYTimes Nixing Third-Party Ad Data

  • Axios, Wednesday, May 20, 2020 8 AM
The New York Times tell Axios that it plans to replace third-party ad data with its own targeting system, next year. “Third-party data, which is collected from consumers on other websites, is being phased out of the ad ecosystem because it's not considered privacy-friendly,” it writes. In its place, “The Times will begin to offer clients 45 new proprietary first-party audience segments to target ads.”

Read the whole story at Axios »

Next story loading loading..