January 25, 2023
Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event
- by Joe Mandese @mp_joemandese, May 22, 2020
Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place to manage their media buys in the event of a "large scale national or global event" prior to the COVID-19 pandemic.
That's one of the findings …
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