• by Ray Schultz , May 26, 2020

Bluecore, the provider of an automated email marketing tool and ESP, has pulled in $50 million in Series D funding, bringing the company’s total financing to over $100 million. 

The round was led by existing investor Georgian Partners. Also participating were current investors FirstMark and Norwest. 

Bluecore says it will use the cash to further its work in machine learning and artificial intelligence.

Georgian Partners and Bluecore share a research and development partnership. 

Bluecore offers personalization capability based on consumer identity, shopper behavior and changes in retailers’ product catalogs, it says. 

Bluecore plans to debut new capabilities over the next 12 months, including the ability to track product trends across 400 brands’ catalogs and use that data to drive purchases, it says. 

Last year, Bluecore launched Email Communicate, an ESP that offers personalization and a performance-based revenue model.

Prior to that, Bluecore was known for its triggered emails that link to a retailer’s product catalog. 

Email Communicate was designed to combine the triggered email capability with ESP services to allow firms consolidate functions that are now delivered by many different vendors, the company says.

Bluecore works with such retail brands as Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada.