NBCU Said To Be Mulling Right-Wing Programming For CNBC

New NBCUniversal CEO Jeff Shell is reportedly considering turning CNBC’s prime-time hours over to right-wing talk shows.

Shell has suggested that strategy in private conversation, two NBCU executives told The New York Times’ Ben Smith.

The idea was also floated about a decade ago, when a development executive met with “talk-radio flamethrower” Mark Levin, Smith reports, adding that such a move could allow NBCU parent Comcast “to extend an olive branch” to President Trump “and his avid supporters.”

Currently, the network's prime-time programming is dedicated to business-focused fare such as "The Profit" and "Shark Tank" reruns.

Meanwhile, executives including NBC News President Noah Oppenheim and Senior Vice President Rashida Jones, and MSNBC President Phil Griffin, are awaiting a plan for the NBCU News Group from its new chairman, Cesar Conde, who "hasn't described his vision for news," per Smith. 

7 comments about "NBCU Said To Be Mulling Right-Wing Programming For CNBC".
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  1. Michael Giuseffi from American Media Inc, June 1, 2020 at 10:53 a.m.

    Just when you thought things couldn't more frightening! 

    It's already proven that FOX news viewers are the least informed citizens, do we need NBC's imprimatur to lend crediblity to right wing conspiracy theories?


  2. Dana Mattson from Massmedia, June 1, 2020 at 11:01 a.m.

    BINGO, Michael Giuseffi...!

  3. Roxanne Darling from Bare Feet Studios LLC, June 1, 2020 at 11:36 a.m.

    No, thank you. NOT A GOOD IDEA if you care about your country or democracy. Both sides are not equal patriotic. If you can't see that after this past week, then you need to resign or be fired.

  4. Roxanne Darling from Bare Feet Studios LLC, June 1, 2020 at 11:38 a.m.

    Jeff, if you like what Fox does, you can head back over to them anytime. No need to bring Fox mindset into NBC.

    "Before Comcast, Shell was CEO of Gemstar TV Guide International leading the business through a number of legal and operational challenges. Previous to Gemstar, he held several positions at News Corporation including President, FOX Cable Networks Group. He also held leadership roles at The Walt Disney Company and Salomon Brothers prior to joining News Corporation."

  5. Paula Lynn from Who Else Unlimited, June 1, 2020 at 6:12 p.m.

    There is a position opened in Moscow at their state TV looking for Jeffy.

  6. Arthur Tung from Presbytery of Philadelphia, June 2, 2020 at 12:48 a.m.

    Ah sure, truth, democracy, country, and all that -- but what about their shareholders?

    Anyway, I appreciate the coverage, no matter how unwelcome the news. 

  7. Bill McClain from Bill McClain Brand Builder, June 3, 2020 at 3:27 p.m.

    "Extend an olive branch to President Trump and his avid supporters"?!? How about NBC instead extends an olive branch to the majority of Americans who value truth and reason?

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