New NBCUniversal CEO Jeff Shell is reportedly considering turning CNBC’s prime-time hours over to right-wing talk shows.
Shell has suggested that strategy in private conversation, two NBCU executives told The New York Times’ Ben Smith.
The idea was also floated about a decade ago, when a development executive met with “talk-radio flamethrower” Mark Levin, Smith reports, adding that such a move could allow NBCU parent Comcast “to extend an olive branch” to President Trump “and his avid supporters.”
Currently, the network's prime-time programming is dedicated to business-focused fare such as "The Profit" and "Shark Tank" reruns.
Meanwhile, executives including NBC News President Noah Oppenheim and Senior Vice President Rashida Jones, and MSNBC President Phil Griffin, are awaiting a plan for the NBCU News Group from its new chairman, Cesar Conde, who "hasn't described his vision for news," per Smith.