Sauce's First Assignment: Repositioning CBD Beverage Bimble

One month after opening his own agency Sauce after departing FCB NY, Ari Halper is introducing its first work for client Bimble. 

Sauce served as more than creative partner by officially serving as the CBD beverage brand’s interim CMO as the product rolls out nationally.

Halper’s work included rethinking the strategic and go-to-market approach to redesigning the investor deck, website, brand tone, and social media presence.

Now, Bimble is launching its first brand action to raise visibility and establish what the brand stands for with customers.

Since working with Bimble, Sauce has aimed the client’s messaging towards a slightly older demographic, in contrast to most of the CBD category that primarily target Millennials and Gen Z. And since CBD is considered by many to help reduce stress, Bimble is positioning itself as “therapy in a bottle.”



The media strategy targets influencers and runs across social media. Running through June 8th, the first five people who purchase a case of Bimble on its website using the promo code “Therapy” will receive $200 to be used for mental health care expenses. 

The drink is available at select retailers in the Northeast and nationally at



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