Ads Aimed At Target Audiences Is No Joking Matter During Pandemic, Most Ad Execs Say It's The Wrong Tone

Telling jokes in your advertising during a pandemic is no laughing matter, according to many ad executives surveyed in early May by Advertiser Perceptions for Research Intelligencer.

Asked to express their views on the sentiment of their target audiences during the COVID-19 crisis, only 28% of ad executives said …

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