Telling jokes in your advertising during a
pandemic is no laughing matter, according to many
ad executives surveyed in early May by
Advertiser Perceptions for
Research Intelligencer.
Asked to express their views on the sentiment of their target audiences during the COVID-19 crisis, only 28% of ad executives said …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.