The COVID-19 epidemic is revealing the urgent need for universal literacy in society and Literacy Partners (LP) and The&Partnership (working pro bono on the effort) are introducing a new awareness campaign to showcase its programs and encourage donations.
“We can't afford for some members of our community not to be able to read basic public health information,” says LP’s Anthony Tassi. “Their inability to do so has potentially fatal consequences for not only their families, but for everyone around them.”
The campaign is anchored by an online video — narrated by an LP student — that uses a custom-developed “broken” typeface to show viewers what the world looks like to those who struggle with reading.
Additional elements of the campaign include digital ads and a one-day digital-out-of-home activation in Times Square.