Havas units Havas Media and Battery Agency were
tapped by Epic Games Store to handle media and creative services for a new user acquisition campaign. Dubbed “The Vault,” the campaign leverages a “top secret” free giveaway
offer.
Since launching May 14, the campaign helped boost Epic’s average peak concurrent user base to 13 million and its monthly active users base to more than 61 million (via
personal computers).
The campaign ended June 18.