• by Fern Siegel , Yesterday

Branding pro Leland Grossman is taking on a new challenge: Revery's first director of strategy.

“Leland is multidisciplinary — a creative, a storyteller and a connector — and the impact of his work was immediate, particularly in shaping our strategy for Coach,” said Davis Priestley, president of Revery. “I was impressed by his ability to turn cultural insights into strategic clarity. Bringing him on permanently as director of strategy reflects the value he’s creating for our clients and the role strategy will play in the next chapter of our growth."

Grossman's ad background includes several years at Day One Agency before helping Jeff Staple launch Reed Art Department. He later led marketing at KYX, a sneaker retail company. The ad vet also founded L11 Creative to craft campaigns and cultural activations. 

In the last 10 years, he has shaped strategies for various global brands, including Nike, Netflix, Google, Allbirds, H&M, Oakley and American Express.

"Revery has always stood out to me as a studio that puts human connection and cultural relevance at the center of its work. This role is about ensuring that every story we tell is not only beautifully crafted, but strategically designed to create lasting impact for brands,” said Grossman.

Revery's client work includes Nike, Google-Core UX, Coach and ESPN.